“Turkish lokum, olive oil, figs, hazelnuts may be among products promoted under new brand name”
Agriculture minister Bekir Pakdemirli spoke at Anadolu Agency in an exclusive interview.
Before the end of the first half of this year, Turkey will announce an umbrella brand for the marketing of premium Turkish products in the international arena, the country’s agriculture and forestry minister said.
"We plan to display high-quality indigenous Turkish products abroad, generate demand for them, and sell them at a better price," Bekir Pakdemirli told Anadolu Agency in an exclusive interview.
Telling how Turkey ranks first in Europe in agricultural production, Pakdemirli added that so far the country has not enjoyed the same success in processed food.
He said the framework for the products to be sold under the new brand will be announced together with the brand name.
"It may include Turkish lokum [Turkish delight], olive oil, figs, and hazelnuts," he added.
Turkey, the world's largest hazelnut exporter, last season (September 2017 to August 2018) earned $1.78 billion with nearly 287,000 tons of hazelnut exports.